December 15, 2021

Nowadays, when you search for a book on networking, you’re more likely to find a book on computer networks or social networks. That’s awesome, but many businesspeople still want to learn about old fashioned people networking. Here are a few books that teach it.

How to Win Friends and Influence People

One of the oldest and most popular books about networking was written by Dale Carnegie and is the classic people skills book on the topic. It’s called How to Win Friends and Influence People and it’s worth a read (or a read again) at any time. Published in 1936, over 30 million copies have been sold worldwide, making it one of the best-selling books of all time. Carnegie had been conducting business education courses in New York since 1912, and his organization is still teaching people skills today.

Never Eat Alone

Book cover - Never Eat Alone

The title tells it all, this book by Keith Ferrazzi teaches us how to create relationships one at at time. The author works with some of the biggest corporations in the world.

Networking is Not Working


It’s time for a new, modern approach to networking. Born out of author Derek Coburn’s frustration with having spent thousands of fruitless hours attending traditional networking events, this book offers fresh, effective, unconventional strategies for growing and nurturing a powerful network. These strategies grew Coburn’s revenue by 300% in just 18 months and can have a major impact on your business.


book cover - giftology

There is a right, and wrong, way to give. John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500 and his tactics lead to appreciative responses and wide-open check books.

Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone – from mail clerk to managing director – can master the magic of Giftology with these and more:

  • Mastering reciprocity, the hidden bottom line booster
  • Laser-targeting whom to give a gift and when to use thrift
  • Uncovering your client’s inner circle and becoming part of it

Highly Effective Networking


Orville Pierson teaches how Highly Effective Networking empowers you to: Use a small network to reach dozens of insiders and decision makers.

  • Get the right message to the right people, even if you have never met them.
  • Create a project plan to organize your networking efforts.
  • Speak effectively and comfortably with your networking contacts.
  • Talk to decision makers before the job opening is announced.

He also points out how networking in job hunting is different than other networking. You don’t have to hobnob with the rich and famous. There’s no need for aggressive sales tactics. You just need to understand how real networking fits into your job search, and then be systematic about doing it.


Friend of a Friend

Author, David Burkus asks, “What if the best way to grow your network isn’t by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that’s already around you?”

We know that it’s essential to reach out and build your network. But did you know that it’s actually your weaker or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have? This one is the next on my list.

About the Author Joe Alagna

Joe Alagna is the Managing Broker for CauseWell Insurance Services based in Chino Hills, California. As independent brokers, CauseWell Brokers shop for the best insurance and best prices for your car, home, business, and your life. You can reach Joe by visiting: or sending an email to: [email protected].