November 15, 2021

Build Your Professional LinkedIn Profile

LinkedIn has exploded to hundreds of millions of members across 200+ countries. It draws laborers, physicians, project managers, and professionals from every career path in between – mainly because of its ease of use and its powerful ability to link candidates to jobs.

Why So Popular? People Like to Connect

People are social. Plain and simple! We like to connect with others to not only build relationships, but also to measure ourselves against our peers. LinkedIn makes it easy to build a professional network in a variety of ways. You can do a simple search by name then personalize an invitation to connect. LinkedIn will help you make connections by linking your current email contacts with LinkedIn profiles and this easily integrates your artillery of acquaintances with your profile. If you plan to reach out to currently unknown fellow professionals on LinkedIn, keep it polite and authentic. Remember, take advantage of adding a quick note to introduce yourself!

How it Works

1st-degree – People you’re directly connected to because you’ve accepted their invitation to connect, or they’ve accepted your invitation. You’ll see a 1st degree icon next to their name in search results and on their profile. You can contact them by sending a message on LinkedIn.

2nd-degree – People who are connected to your 1st-degree connections. You’ll see a 2nd degree icon next to their name in search results and on their profile. You can send them an invitation by clicking Connect on the “More” button.

3rd-degree – People who are connected to your 2nd-degree connections. You’ll see a 3rd degree icon next to their name in search results and on their profile.

LinkedIn’s Groups feature also provides a multitude of forums where professionals and experts can share or ask for advice. There are groups for nearly every industry, association, cause, and publication. When you join a group, you expand your connections. You’ll see a Group icon next to their name in search results and on their profile. You can contact them by sending a “free” message through the group.

LinkedIn Job Postings and Recruitment

LinkedIn is quickly becoming the source for companies to post their opportunities. A LinkedIn profile rather than a resume might be requested in the application process. Recruiters have grown particularly fond of LinkedIn and corporations are actively building their teams with candidates sourced from LinkedIn. Will they be able to find you? Follow the Expert Opinions within this guide to make your profile highly visible within recruiter searches. To begin, build an All-Star status profile; it is achieved by including these elements:

  • A Summary, shown in your profile as ABOUT
  • A current position with description (and 2 jobs listed)
  • At least 5 Skills (the maximum 50 is optimum)
  • Profile picture
  • At least 60 connections
  • Industry and Postal Code
  • Education section (at least one entry)

Remember to use Keywords (job titles, industry terms, skillsets). They are vital to your success on LinkedIn because they pull organic traffic to your profile. When used strategically, keywords promote a better opportunity for your LinkedIn profile to appear closer to the top of search engine results. As a result, recruiters, headhunters, business partners, and potential clients will discover your capabilities and value.

About the Author Joe Alagna

Joe Alagna is the Managing Broker for CauseWell Insurance Services based in Chino Hills, California. As independent brokers, CauseWell Brokers shop for the best insurance and best prices for your car, home, business, and your life. You can reach Joe by visiting: or sending an email to: [email protected].